Graphic designer Gary Wexler is accomplished in identity and branding, signage design, and design for print — books, marketing & institutional collateral, event promotion, advertising — and recently, personal screen printed art on paper.
“Designing digitally remains a skillset that offers me a quick and precise rendering of a graphic image. Embracing screenprinting to produce those images has opened a new exploration of materials and elements of unpredictability. This hand-made process derived from digital art is something that is deeply satisfying and inspiring. Newer works begin as a collection of images as film positives to be cut, assembled, and collaged by hand — each print’s total design evolving both methodically and by whim. Meticulous planning and preparation can easily be turned on its head the moment the ink is squeegeed onto the paper, often in surprisingly beautiful ways.”
A brief study at Print Club London co-op studio in early 2019 made clear the direction forward as Gary established his current Palm Springs serigraph studio in the Backstreet Art District.
He has practiced independently in Palm Springs for over 35 years as Gary Wexler Design. Gary has coordinated and completed all development, layout, typography, and production art for complex projects with a creative vision rooted in modernity. Throughout the 1980s, he had worked preparing architectural graphics for his father’s firm, Donald Wexler & Associates, studied at Art Center College of Design, and in the early ‘90s, served as an in-house graphic designer for the Palm Springs Art Museum. His focus for much of the last three decades has been on art, architecture, and architectural preservation/education/fundraising-related projects.
He has designed complete identity programs and diverse print projects for the Palm Springs Art Museum and its Architecture and Design Center, Palm Springs Modern Committee, Palm Springs Preservation Foundation, Imago Galleries, Coda Gallery, McCallum Theatre for the Performing Arts, City of Palm Springs (landmark entry signage), Palm Springs Public Art Committee, Steve Maloney (artist), Desert AIDS Project, City of Palm Desert (tourism), Albert Frey’s Aluminaire House, o2 Architecture, Lulu (restaurant), Tonga Hut (bar), and Limón (hotel), among many others.
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Gary Wexler Design - Visit Palm Springs
