Tourism Business Marketing Academy

Social & Digital Marketing Learning Center

Visit Palm Springs wants to help increase the reach you have to potential customers and improve your ability for customers to find you. Digitally optimizing your content is the best way to improve the quality of your digital marketing efforts.

As part of that effort we’ve created this online academy consisting of educational and how-to materials, specifically for Palm Springs businesses. The academy contains many how-to documents, resources, reference materials, and tools to help you maximize your visibility and results across a range of digital marketing platforms.  Content is added and updated monthly so please check back regularly.

Use the navigation on the left to find articles relevant to your interests.