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Tourism Business Marketing Academy

Social & Digital Marketing Learning Center

Visit Palm Springs wants to help increase the reach you have to potential customers and improve your ability for customers to find you. Digitally optimizing your content is the best way to improve the quality of your digital marketing efforts.

As part of that effort we’ve created this online academy consisting of educational and how-to materials, specifically for Palm Springs businesses. The academy contains many how-to documents, resources, reference materials, and tools to help you maximize your visibility and results across a range of digital marketing platforms.  Content is added and updated monthly so please check back regularly.

Use the navigation on the left to find articles relevant to your interests.


Explore Social Media Channels

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Explore Google Marketing

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Setting Up Google Analytics 4

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SEO Basics

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Business Profile Manager

Realtime analytics

Analytics Realtime

Explore More


Manage Yelp Page


Manage Tripadvisor Page

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Social Media Channels Explained for Beginners

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Photography Tips for Social Media


Social Media - Content

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Getting Started with Google Tag Manager


Setting Up Google Search Console

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SEO – Improving Site Performance

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Digital Accessibility Best Practices

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SEO – Crawlability and Indexability

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Influencer Marketing Guide

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SEO - Keyword Research