New Ad Campaign for Palm Springs

Posted By: Palm Springs Insider Tuesday, June 3, 2014

It was in the middle of February and it was a perfect 75+ degrees (this is normal in the winter time) as the Palm Springs Bureau of Tourism team and friends conducted a photo shoot for this year’s new advertising campaign for the City of Palm Springs. 

The campaign captures the city’s relaxed character and playful attitude that reflects a carefree, sun-kissed vacation experience. The campaign features local talent to capture the new and young spirit enjoying all that Palm Springs has to offer.

Behind the scenes photos...

The new ad series features photographs of a younger, hip demographic with headlines that include:

  • “We’ve always been a sun-worshiper kind of town.”
  • “Yes, it’s hot out here. That’s the point.”
  • “You’ll find a friendly greeting always awaits.”
  • “You can stay awfully busy doing absolutely nothing.”
  • “Up, up and far, far away.”
  • “Come fly our friendly skies.”
  • “Leave the hibernating to the animals.”
  • “Let it snow, let it snow, let it snow.”
  • “Lose the socks.”
  • “We don’t need to weather-proof anything.”

Special thanks to Palm Springs tourism partners for assisting with the photo shoot including Bike Palm Springs, Parker Palm Springs, Scoot Palm Springs, Tahquitz Creek Golf Resort, The Amado, Trina Turk, and Viceroy Palm Springs.

Creative Director: Andrew Wilkin 

Photographer: Jaime Kowal - Instagram @jaimekowal


  • Scott Scott, Trail Discovery Thursday, June 5, 2014 12:51 PM

    Love this concept, you are doing a great job for the city & valley. Showcasing the many attractions that visitors can enjoy here in Palm Springs. Looking forward to a fun, easy & profitable summer season, with even more in the fall! Scott 2

  • Brandon Munday Saturday, June 7, 2014 9:13 AM

    Love it...Love it...Love it!!! I am so proud to say that I live in Palm Springs!!

  • Rosalie Cruzan Monday, June 9, 2014 15:04 PM

    The adult in the hammock is absolutely gorgeous. She also looks fabulous on the bike. She has such a beautiful smile

  • MobileMary Barnett Tuesday, June 17, 2014 12:00 PM

    LOVE the new campaign! So inviting! :)

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